Next Steps
By 2022, we had built meaningful traction — trucks were on the road, and drivers were regularly claiming loads. However, two major challenges ultimately derailed the business: a spike in fuel costs driven by the Russia–Ukraine war, and the lack of a reliable, scalable approach to truck maintenance.
From a design standpoint, our initial goal was to create a dashboard that gave truck owners visibility into who was driving their vehicles and how much they were earning. But as maintenance issues grew more urgent, our focus shifted toward tracking repair statuses and estimating downtime — a pivot that came too late to prevent operational strain.
Looking back, one key recommendation I’d offer isn’t tied to UI at all, but to real-world user experience: implement a process where drivers are required to drop off trucks with a maintenance specialist after every trip. While this would have introduced upfront costs, it could have built lasting trust between owners and drivers — and possibly extended the life of the business.
